Hünnebeck are a leading provider of formwork, shoring and safety solutions to the commercial, infrastructure and industrial markets. Since 1929, they have been supporting the construction industry with solutions characterised by top quality, high flexibility and a high level of cost-effectiveness. Hünnebeck, alongside their sister brands Brand Access Solutions [previously Lyndon SGB] and Brand Energy and Infrastructure Services, are part of BrandSafway, which are present in 340 locations worldwide and employ a workforce of 40,000 employees. They join the Robins in the principal shirt position for the 2026 and 2027 seasons. As part of the launch, Hünnebeck x Hull KR branding will appear on various modes of transport delivering Hünnebeck products across the UK, with supporters encouraged to look out for them on their travels.
Hull KR Chief Executive, Paul Lakin spoke on the global business partnering with the club and said:
“We are delighted Hünnebeck chose Hull KR to develop their links in the region specifically, whilst taking advantage of the national and international profile principal partnership brings.
In terms of global footprint, it is undoubtably one of the biggest brands that will be attached to Super League next season. Which is an exciting milestone and achievement for the club on our journey.
We’ve been working hard in the background over the last couple of years to reduce the number of brands that appear on our shirts to clean them up, so we are delighted Hünnebeck have taken that opportunity to shine front and centre. No doubt, once we reveal the shirts, supporters will agree it elevates both our partners and shirt designs.
From the first conversation with Ashley (Kates) and his team, we have been impressed with their ambitious UK plans, but also the passion and excitement of their team across Europe to bring this new partnership to life and the Rugby League to a new audience. This is demonstrated by the 10 Hull KR and Hünnebeck co-branded vehicles that will drive around the UK to proudly announce the partnership, which we are all looking forward to spotting on the road.”
Hünnebeck have played a role in the construction and maintenance of iconic buildings in the UK such as The Shard and Tottenham Hotspur Stadium, whilst the wider BrandSafway group played a part in the construction of the famous Sphere in the Entertainment Capital of the World, Las Vegas (which the Robins head to in Feb 2026), and are known to be involved in some of the most globally renowned commercial and infrastructure projects.
Ashley Kates, Managing Director Hünnebeck UK said:
“This is an exciting milestone for us on our growth mission, as we partner with a team and organisation operating at the very top of its industry.
It has been obvious throughout this process and our several dealings with the club that we are fully aligned, not only in terms of ambition but culturally too. We both have strong growth ambitions and believe in teamwork, passion and partnership to build sustainable success. Hull KR is an example of the impact powerful organisations can have on community and we’re excited to support this wherever we can. We look forward to meeting businesses and fans connected with the Robins, and to support the exciting development opportunities that exist across the region.”
A BONUS EPISODE of the Hull KR Podcast is available online now to hear more about this exciting partnership from Ashley Kates and Paul Lakin.
Click here to go to the podcast.
Fans can see an exclusive first preview of our 2026 home shirt soon by following the Hünnebeck LinkedIn page here: Hünnebeck by BrandSafway | LinkedIn
NOTES TO EDITORS:
About Hull KR
• Hull Kingston Rovers was founded in 1882 and for over 140 years have been an anchor institution in the community of East Hull, playing home games at Sewell Group Craven Park.
• Hull KR compete in the elite European League, The Betfred Super League and are the 2025 Challenge Cup Winners, and 2025 League Title Winners.
• The previous club principal partner Connexin will continue to support the club, moving to the lower back shirt position.
• The Robins have the fastest growing social media numbers in the sport and are expected to be the most followed Super League team by 2026.
• The team will head to Las Vegas in February 2026 to play at the Allegiant Stadium vs the Leeds Rhinos in front of an expected 50,000+ crowd.
• Hull KR will play St. Helens in the Betfred Super League playoff semi-final this Saturday, KO 5.30pm, live on BBC / Sky Sports. With the winner earning a place at Old Trafford for the Super League Grand Final.
About Hünnebeck
• Hünnebeck are one of the leading international suppliers of formwork, scaffolding and safety technology.
• Since 1929, Hünnebeck have been supporting the construction industry with solutions characterised by top quality, high flexibility and a high level of cost-effectiveness.
• As part of the global BrandSafway group, Hünnebeck offer all the advantages of a worldwide network with 340 branches in 25 countries and 40,000 employees whilst being close to local communities.
